Lumina Brand Guidelines
valphaEditorial dark · oversize display

Lumina Brand Guidelines

Lumina Brand Content Section — full-width content block for modern web pages with reusable structure and editorial presentation.

Layout
Grid
Width
Bounded
Framing
Framed
Grid
Strong
Base unit
6px
Icon set
Solar
01
Overview

Composition cues.

The high-level posture every page in this system should hold before any individual component or token is touched.

Layout
Grid
Content width
Bounded
Framing
Framed
Grid
Strong
Lumina Brand Content Section — full-width content block for modern web pages with reusable structure and editorial presentation.
02
Motion

Minimal motion.

Durations, easings, and patterns observed in the source. Hover the demo to see the system's primary duration / easing applied to a real element.

Level
minimal
Durations
150ms400ms
Easings
  • ease
Hover patterns
color
Scroll patterns
  • fade-up
Live · 150ms ease
Hover this card →
03
Motion specimens

Animations in context.

Live animations using this system's primary duration and easing. Each tile labels the values it's using.

Fade-up · 150ms
Hello.
Stagger reveal
Magnetic hover
Marquee
— DESIGN · SYSTEM · TOKENS · MOTION — DESIGN · SYSTEM · TOKENS · MOTION — DESIGN · SYSTEM · TOKENS · MOTION — DESIGN · SYSTEM · TOKENS · MOTION
Counter on view
0
Sheen sweep · ease
Letter reveal
TYPESET.
Card flip
04
Hero compositions

Four hero layouts.

Working hero layouts rendered in this system's tokens — typography, colour, radii, and motion all derive from the spec.

Editorial dark · oversize display

Build something unforgettable.

A demonstration of this system's centered editorial hero composition.

05
Case studies

Three card recipes.

Different case-study cards built from this system's components — image-led, side-by-side, and quote-led.

Case study · Atlas Bank

A redesign that doubled deposits.

New onboarding flow, reduced cognitive load, and a token system that unified six product lines.

Read case study →
Northwind

Logistics dashboard

3.4×
Conversion
−42%
Support tickets
"The token system finally made our six teams ship the same product."
J
Jordan Reyes
VP Design, Helix
Outcome
+218%

Increase in qualified leads after redesigning the marketing surface using this system.

06
Testimonials

Three voices, one system.

Testimonial cards rendered with this system's tokens — single quote, three-up, and an auto-advancing carousel.

“MD Files turned our brand exploration from weeks into a single afternoon. It's the best gift to designers I've seen this year.”
E
Elena Park
Head of Brand, Kindred

Saved my team weeks of token discovery.

M
Mira K. · Design Lead, Hex

Drop-in spec, drop-in product polish.

A
Aman P. · Founder, Lume

Felt like cheating. Beautiful tokens.

S
Sara D. · Principal, Fold
Saved my team weeks of token discovery.
Mira K. · Design Lead, Hex
08
Color

Four roles. One palette.

Primary, secondary, tertiary, and neutral. Each tile previews the colour at full bleed with its hex value and intended role.

Primary
#475569
Main accent + emphasis
Secondary
#0F172A
Supporting emphasis
Tertiary
#FDBA74
Reserved contrast
Neutral
#11151D
Backgrounds + chrome
Usage in context
Background
#11151D
Surface
#1A1F2A
Text Primary
#FFFFFF
Text Secondary
#94A3B8
Border
rgba(255,255,255,0.12)
Accent
#FDBA74
09
Typography

Live tokens, real samples.

Each typography token is rendered at its specified family, size, weight, line height, and tracking. Background uses the system's own surface so contrast reads accurately.

displayLg
  • Inter
  • 96px · weight 500
  • line 96px
  • tracking -0.025em
Beautiful systems
bodyMd
  • Inter
  • 14px · weight 300
  • line 20px
Body copy carries the meaning of an interface — quiet, legible, and easy to scan across long blocks.
10
Layout & Spacing

One rhythm, applied everywhere.

Base unit 6px. The full scale below — every spacing decision should snap to one of these steps.

Scale
1px
3px
6px
8px
16px
24px
48px
Section padding
24px
32px
40px
48px
Gaps
4px
8px
Card padding
48px
48px
11
Elevation & Material

Elevated surfaces, gradient-border shell.

The exact recipe used for elevated surfaces in this system. Wrapper provides a 1px gradient frame; inner surface carries the real content.

Sample surface
Lumina Brand Guidelines

Built from the recipe on the right — wrapper + inner surface, exactly as specified.

Gradient border shell
/* outer wrapper */
padding: 1px;
border-radius: 15px;
background: linear-gradient(180deg, rgba(255,255,255,0.08), transparent);

/* inner surface */
border-radius: 14px;
background: #11151D;
Surface
Elevated
Borders
  • 1px rgba(255,255,255,0.12)
Shadows
  • 0 24px 48px -12px rgba(0,0,0,0.5)
12
Shapes

Radius family.

The full set of corner radii used across surfaces, controls, and badges. Stay within this family for visual cohesion.

15px
13
Components

Buttons, links, and cards.

Live components built directly from this system's recipes — background, text colour, radius, padding, and border are pulled from the spec.

Link variant
Card surface
Reusable container

Background #11151D · radius 15px · padding 48px.

14
Iconography

Solar · Linear

A 12-icon Solar grid rendered in the system's accent colour against its background — the same recipe should hold across the product.

leaf
sun-2
star-fall
arrow-right
arrow-right-up
arrow-left
box
heart
settings
shield
bolt
cloud
15
Do's & Don'ts

Constraints that keep the system honest.

Do
  • Lean on display sizes 72–96px for editorial weight.
  • Use the apricot tertiary as the single warm accent.
  • Keep cards generously padded — 48px breathing room.
Don't
  • Don't use the warm accent as a background fill.
  • Don't drop body weight below 300 or above 400.
  • Don't introduce additional radius families.
Spec file · free for any use
lumina-brand-guidelines.md
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